Media Knowledge & Experience
We have been placing media and offering strategic advice for the last 13 years. Our clients are typically looking for integrated campaigns with a reasonable online content so we are familiar with press, radio, online and television. We understand how to select the most appropriate mediums for a particular target audience and message. Most of our clients are quite demanding when it comes to ensuring their media spend is the most effective it can be. That is our focus and that is why many of our clients have been with us for a number of years. We work with clients everyday helping them communicate with their customers. It is what we do, we are good at it, and we love it.
Regional Media
From regionalised adwords to local newspapers - from Cape Reinga to Bluff we are placing media throughout regional New Zealand on a daily basis.
Industry Leading Media Booking and Billing System
To ensure accuracy and efficiency we use a comprehensive media booking and billing system "Pegasus". This is the same system used by many of the larger media agencies.
Online Services
Google Adwords
This is a tactic that is particularly useful for generating sales leads but can also be great for testing offers before committing to a campaign. With Google's pay-per-click Adwords, you can set a budget that allows you a top placement on Google for your selected keywords or phrases; an excellent solution for a tight budget.
Online Advertising
Banner advertisements on relevant websites can be another useful tactic to drive the success of your campaign. Diamond Media has extensive experience of creating and placing.
Search Engine Optimisation (SEO)
Driving traffic to your website starts with Search Engine Optimisation and includes several tactics such as correct construction, alt tags and meta tags that make your website more attractive to search engines meaning you have a better chance of being listed in the top results on the major search engines.
Search Engine Marketing (SEM)
Diamond Media has embraced search engine marketing as a valuable tool in the drive to improve results for lower overall investment. With prospects and customers using the internet more and more as a tool to research and qualify before purchase decisions are made, one of the most critical aspects of any campaign is being sure that your site is visible on major search engines like Google.
Traffic Analysis
Using analytics it's possible to get a detailed and real-time view of how both your campaigns are performing and consequently make the right adjustments. Getting into the habit of monitoring these regularly is also an important step in optimising your website.
