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Diamond Media hero image_NZ Farmer

We are Diamond Media. A fully-accredited specialist media team with a difference.

We are a nimble, experienced, and totally accountable team with our feet planted firmly in the regions.  Armed with our genuine understanding and insights of what makes NZ’s regions tick. We go the extra mile to create media strategies that truly resonate and drive success for your business.

Rural Media

 Real  understanding.

No one understands rural media like we do. 

We recognise that rural media requires a different approach to urban media. Our team has extensive experience in developing customised strategies that resonate with rural audiences and effectively reach them where they are. But we don't just rely on intuition; we back our strategies with data and analytics. By measuring results and analysing the effectiveness of our campaigns in rural areas, we continuously refine our approach to ensure maximum impact.


We offer  real  help with...

Media Strategy

Our senior staff will personally be responsible for your media strategy and plan, taking your unique business goals into consideration. Results matter to us. We're passionate about delivering measurable and impactful results for your business. 

Tactical Planning

We don’t just create media plans; we help you integrate your wider marketing activity into a comprehensive plan to ensure that all the activity works together to amplify your message. 

Regional Targeting

We understand the regions and what it takes to reach them, so if you have a product or service that is specific to different parts of New Zealand we can help.

Reaching Australia

Our expertise spans across the ditch in social media, digital marketing, and traditional media. We can tailor our strategies to effectively reach and engage an Australian audience.

Events & Conversions

By helping you track events and conversions using Google tools, we gain insights into user behaviour, understand what is working, and make informed decisions to improve both the media and creative approach.

Monitoring & Reporting

Our senior team will actively monitor how your media is performing, ensuring we're on top of things and ready to make optimisation adjustments if needed. We also provide thorough reporting every month, so you know we're accountable.

 Real  experience.

Why you should work with us.

Our team based in both Auckland’s North Shore and Hamilton bring proven media insights and unequalled experience to the table in regional New Zealand and Australian markets, from large global corporates to SME clients. 

Not too big, not too small - just right!

We believe successful outcomes start with sound and mutually beneficial working relationships. We’ve found the right mix to bring our clients closer, so you work directly with key stakeholders who genuinely care about your results. 

The Hot Mustard factor.

Our sister company Hot Mustard is known as the pioneer in agribusiness marketing. We share the same building, and the cross-collaboration of ideas brings an entirely new level to our offering.


 Real  people.

Paul Bell Managing Director

Paul Bell


Paul has unsurpassed experience in agricultural marketing spanning media, advertising, digital, social media and sales. His combination of ag and media experience delivers insightful marketing strategy, with particular expertise in the successful integration of online and social media into the campaign mix.

Nickie Miles Planning and Buying

Nickie Miles


Nickie has strategic oversight and input across all of our media clients, which translates into a depth of understanding of existing and emerging media channels. Being involved in daily and seasonal campaign planning has given her the ability to be agile in her approach.

Hot Mustard - Hayley Haysom

Hayley Haysom


Hayley’s experience in media planning and buying in the ag sector - and attention to detail - is legendary. Her knowledge of the sector and daily interaction with the media industry role players means she remains at the forefront of industry updates and changes; and consequently, so do our clients.

Let's connect your marketing messages to your audience.

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