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  • Diamond Media | media planning, media strategy, media booking, media buying

    CONTACT US We are Diamond Media. A fully-accredited specialist media team with a difference. We are a nimble, experienced, and totally accountable team with our feet planted firmly in the regions. Armed with our genuine understanding and insights of what makes NZ’s regions tick. We go the extra mile to create media strategies that truly resonate and drive success for your business. Real understanding. No one understands rural media like we do. We recognise that rural media requires a different approach to urban media. Our team has extensive experience in developing customised strategies that resonate with rural audiences and effectively reach them where they are. But we don't just rely on intuition; we back our strategies with data and analytics. By measuring results and analysing the effectiveness of our campaigns in rural areas, we continuously refine our approach to ensure maximum impact. MEDIA SERVICES We offer real help with... Media Strategy Our senior staff will personally be responsible for your media strategy and plan, taking your unique business goals into consideration. Results matter to us. We're passionate about delivering measurable and impactful results for your business. Tactical Planning We don’t just create media plans; we help you integrate your wider marketing activity into a comprehensive plan to ensure that all the activity works together to amplify your message. Regional Targeting We understand the regions and what it takes to reach them, so if you have a product or service that is specific to different parts of New Zealand we can help. Reaching Australia Our expertise spans across the ditch in social media, digital marketing, and traditional media. We can tailor our strategies to effectively reach and engage an Australian audience. Events & Conversions By helping you track events and conversions using Google tools, we gain insights into user behaviour, understand what is working, and make informed decisions to improve both the media and creative approach. Monitoring & Reporting Our senior team will actively monitor how your media is performing, ensuring we're on top of things and ready to make optimisation adjustments if needed. We also provide thorough reporting every month, so you know we're accountable. Real experience. Why you should work with us. Our team based in both Auckland’s North Shore and Hamilton bring proven media insights and unequalled experience to the table in regional New Zealand and Australian markets, from large global corporates to SME clients. Not too big, not too small - just right! We believe successful outcomes start with sound and mutually beneficial working relationships. We’ve found the right mix to bring our clients closer, so you work directly with key stakeholders who genuinely care about your results. The Hot Mustard factor. Our sister company Hot Mustard is known as the pioneer in agribusiness marketing. We share the same building, and the cross-collaboration of ideas brings an entirely new level to our offering. VISIT WEBSITE Real people. Paul Bell MANAGING DIRECTOR Paul has unsurpassed experience in agricultural marketing spanning media, advertising, digital, social media and sales. His combination of ag and media experience delivers insightful marketing strategy, with particular expertise in the successful integration of online and social media into the campaign mix. LINKEDIN CALL PAUL Nickie Miles PLANNING AND BUYING Nickie has strategic oversight and input across all of our media clients, which translates into a depth of understanding of existing and emerging media channels. Being involved in daily and seasonal campaign planning has given her the ability to be agile in her approach. LINKEDIN CALL NICKIE Hayley Haysom PLANNING AND BUYING Hayley’s experience in media planning and buying in the ag sector - and attention to detail - is legendary. Her knowledge of the sector and daily interaction with the media industry role players means she remains at the forefront of industry updates and changes; and consequently, so do our clients. LINKEDIN CALL HAYLEY Let's connect your marketing messages to your audience. LET'S CHAT

  • Contact Diamond Media | Real Connections for Your Media Needs

    CONTACT US Real connections. We love talking to new people. For any inquiries or questions complete the form below and we'll be in touch to schedule a time that suits you. Or give us a call for an initial chat on (09) 489 3229 . LET'S CHAT Thank you. One of our team will be in touch.

  • BAYER BRAND TVC

    < BAYER BRAND TVC Understated understanding. Overview From time to time, companies and brands can be guilty of talking too much and delivering too little. Bayer's products, however, are an exception to the rule. Used and proven year after year, we chose to celebrate the growers' pride and passion for what they do. Through a regionally targeted campaign using TV and social media, we reminded growers that the Bayer brand understands them and all they strive for, providing a platform for advice and products to help them achieve it. < ALL CASE STUDIES >

  • MY COASTAL FUTURES

    < MY COASTAL FUTURES A NIWA serious climate change game to engage and educate Overview The My Coastal Futures game was developed to help people understand climate change impacts and start thinking about how they might adapt. It provides players with the experience of making decisions about their coastal property as the sea level rises. The game is targeted at players 10 years and above. It is intended to be used in schools as an education tool to create engagement and activate students imagination and think of different futures. The game will also be used by the public at events relating to climate change and in places like art galleries. The game needed a look that would appeal to a cross section of NZ society and we needed to create a user experience that is friendly, fun, interactive and engaging. THE SOLUTION The Hum creative, design and UX team created a look that is uniquely 'kiwiana' and recognises our deep affection for our foreshore treasures. The design illustrations and style creates a memorable, emotional connection to the game and its overall objectives. It enhances users’ awareness of what is at stake and what could be lost through sea level changes. Working with our technical partner, Geo AR Games, we developed a user-friendly interface. We also introduced a ‘facilitator’, our black-backed gull, Pita, to guide the user through the game fundamentals.The ‘facilitator’ is an opportunity to enhance the overall objectives by developing a character that becomes a‘spokesperson’ for the game. This then provides a platform for marketing or collateral ‘outside’ of the game itself to promote awareness around the game. < ALL CASE STUDIES >

  • Privacy Policy | Diamond Media

    Privacy Policy Introduction Diamond Media (referred to as ‘we’, ‘us’, ‘our’) complies with the New Zealand Privacy Act 2020 (the Act) when dealing with personal information. Personal information is information about an identifiable individual (a natural person). As a business, we are committed protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This privacy policy sets out how we will collect, use, disclose and protect your personal information when you use our website (www.diamond.co.nz ). This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz . ​ Who do we collect your personal information from? We collect personal information about you from: ​ you, when you provide that personal information to us, including via our website and any related service, through any registration or subscription process, through any contact with us (e.g. telephone call or email), or when you use our services third parties where you have authorised this or the information is publicly available If possible, we will collect personal information from you directly. ​ How we use your personal information? Except where required by law, we only use the personal information you provide for the following purposes: to market our services to you, including contacting you electronically, for example, by text or email for this purpose to deliver the specific information or services you have requested. For example, if you have requested further information on our services through our website to respond to communications from you, for example if you have submitted an enquiry or complaint through our website to improve the services and products that we provide to you to conduct research and statistical analysis (on an anonymised basis) to protect and/or enforce our legal rights and interests, including defending any claim We will only use the email address or phone number you provide to us to respond to that request. Without your express consent, we will not use your contact details for any other purpose. ​ How we store your personal information? We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for the purpose they were processed. When your personal information is no longer necessary, it will be deleted. ​ Disclosing your personal information ​ We do not sell or rent any personal information about you to any third party. ​ We may disclose your personal information to: ​ another company within our group including Hot Mustard Communications Ltd and Diamond Media any business that supports our services, including any person that hosts or maintains any underlying IT system or data centre that we use to provide the website or other services and products ​ A business that supports our services and products may be located outside New Zealand. This may mean your personal information is held and processed outside New Zealand. ​ Protecting your personal information ​ We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, disclosure or other misuse. ​ Accessing and correcting your personal information ​ Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates. ​ In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction. ​ If you want to exercise either of the above rights, email us at paul@diamond.co.nz . Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting). ​ Internet Use ​ While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk. ​ If you follow a link on our website to another site, the owner of that site will have its own privacy policy relating to your personal information. We suggest you review that site’s privacy policy before you provide personal information. ​ Cookies ​ We use cookies (an alphanumeric identifier that we transfer to your computer’s hard drive so that we can recognise your browser) to monitor your use of our website. ​ We may use the information generated by cookies to: track traffic patterns to, from and on our website, measure how you use our website so it can be updated and improved, help display advertising to the appropriate users, and provide you with services or offers which we believe are relevant to you Should you choose to disable or block our cookies you can do this through your browser. Most browsers allow you to manage your cookie preferences from the browser settings. More information on how Google uses cookies and how to opt out of targeted advertising . Contacting Us If you have any questions about this privacy policy, our privacy practices, or if you would like to request access to, or correction of, your personal information, you can contact us at info@diamond.co.nz

  • ALLIED MEDICAL BRAND TOOLBOX

    < ALLIED MEDICAL BRAND TOOLBOX People helping people. Overview Allied Medical is a unique company. Not simply because of their dedication to import, distribute and sell some of the world's best mobility and rehabilitation technology but also due to their radically compassionate company culture. Founded on the same passion and empathy that motivates their core business objectives, Allied Medical's customer experience is driven by a genuine desire to add value to people's lives. Going to inspiring lengths to do this, we believe it's a story that needs to be told through an equally empathetic, caring tone. < ALL CASE STUDIES >

  • TE PARI BRAND EVOLUTION

    < TE PARI BRAND EVOLUTION Garage workshop to global exporter. Overview A family owned, iconic New Zealand business shows impressive organic growth and acquires other iconic NZ brands that risk weakening the parent brand. Te Pari is truly a classic New Zealand rural garage workshop to global exporter story and we are proud to have shared and contributed to almost every stage of their journey. Faced with an ageing brand and a complex brand hierarchy battle with acquired brands, we embarked on an exercise to bring all the brands in line with the parent brand. The depth and breadth of this project encompassed a complete overhaul from logo revision, model convention across all ranges and models, to product design detail. In a ‘tip of the hat’ to one of the world’s greatest brands Apple, we applied a simple product suite approach that is recognisable as distinctly Te Pari, making Te Pari one of the most successful brands in New Zealand agriculture today. Through our understanding of the Australian market we’ve helped them to grow their footprint there - as well as other markets globally including the US. < ALL CASE STUDIES >

  • ASK LIBBY - FARM IQ

    < ASK LIBBY - FARM IQ A complete, contemporary campaign. Overview As marketers, it's our job to cut through false stereotypes using relatable, targeted campaigns. In agriculture, one such stereotype is of a middle-aged, male-dominated industry. And yet, the representation of young women vs. young men within agricultural graduates is now fairly even, with evermore smart, experienced and progressive women asserting themselves in the industry. This is what FarmIQ were out to prove. Placing an emphasis on modern technology, Farm IQ is a respected farm management software developer keen to overcome that perennial software engagement problem - ease of use. Cue Libby, their Dairying Business Development Manager, who also just so happens to be a young, talented woman running a farm with her partner. In other words, the perfect fit to show users via live webinars how they can best benefit from the software. And, more to the point, the face of an integrated web coaching campaign, designed to drive people to register and to watch. < ALL CASE STUDIES >

  • NORTH CANTERBURY VET CLINICS

    < NORTH CANTERBURY VET CLINICS Creatures and their owners, great and small. Overview Typically, a vet clinic is simply a place to treat sick and injured animals. North Canterbury Vets, a collection of region-wide vet centres, offer more - much more. Not willing to just be ‘the ambulance at the bottom of the cliff’, NCVs provide education, programmes and health advice for their customers both in town and country. But what's central to NCVs' service is careful attention to any emotional impact, striving to keep the human element in mind through a warm, sincere and professional offering. We wanted to ensure North Canterbury Vets properly expressed themselves and their offering through key selling messages and photography, capturing the essence of their brand. < ALL CASE STUDIES >

  • AGRICOM

    < AGRICOM Technical products with a human story. Overview Farmers purchase seed. They plant the seed and it grows. Stock eat the fodder and convert it to energy, producing gains. Gains result in profit... if only it were so simple. Take into account climate, soil, feed and farm type, regional geographic variations, and individual farmer objectives and you have a complex equation relying on the knowledge, skill and passion of an expert. It is from this technical support alone that the seed can be turned into something of real value. Agricom’s not-so-secret weapon? The people behind the seed and the difference they bring. < ALL CASE STUDIES >

  • CLAAS HARVEST CENTRE | JCB

    < CLAAS HARVEST CENTRE | JCB How good is a JCB SERIES III Telehandler? Overview When considering a utility machine for general yard work or moving feed most farmers will purchase another tractor. The JCB SERIES III Loadall is a telehandler that is fit-for-purpose. We dropped off a brand new JCB SERIES III to a farmer and contractor who were in the market for another machine and filmed them using the JCB to capture their reaction in an engaging, doco style video format. The campaign featured video, online and print. < ALL CASE STUDIES >

  • TURF DAYS

    < TURF DAYS ​ Overview ​ < ALL CASE STUDIES >

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