< CLAAS HARVEST CENTRE | JCB How good is a JCB SERIES III Telehandler? Overview When considering a utility machine for general yard work or moving feed most farmers will purchase another tractor. The JCB SERIES III Loadall is a telehandler that is fit-for-purpose. We dropped off a brand new JCB SERIES III to a farmer and contractor who were in the market for another machine and filmed them using the JCB to capture their reaction in an engaging, doco style video format. The campaign featured video, online and print. < ALL CASE STUDIES >

< TURF DAYS ​ Overview ​ < ALL CASE STUDIES >

< ECOTAIN A national campaign of national significance. Overview The condition of our waterways matters. We all care and few know this better than farmers, who want the rest of the country to see their concern. Ecotain is more than a product that manages Nitrogen leaching. It’s more than a solution. Ecotain represents a way forward and an opportunity to show commitment to water quality improvement and environmental sustainability. Hot Mustard partnered with Agricom to create a brand from scratch, that illustrated - quite literally - the four unique ways it functions. The new brand was launched to the industry first, before then being released to greater NZ, all communicated through the hopes and dreams of two smart and forward-thinking country kids. < ALL CASE STUDIES >

< CRV GENETICS Bringing ‘Better cows, better life’ to life Overview Taglines exist to position a business or brand in the eyes of the consumer. But it’s all to easy for the consumer not to put too much thought into what the tagline actually means to them. CRV’s ‘better cows, better life’ nicely sums up CRV’s core proposition, and draws the conclusion to how having improved herd genetics through CRV can impact on the lives of the farmer, staff and animal. We saw this as a great opportunity to dig deeper into what it means to farmers beyond the expected themes such as increased production. Everyone wants a better life, and farmers are no exception. The incredibly high campaign engagement was proof of this. < ALL CASE STUDIES >

< CORSON MAIZE | ‘COME ON OVER’ Come on over and grow with us. Overview A targeted testimonial campaign to convince maize growers not growing Corson Maize seed to ‘come on over' and grow with Corson Maize by sharing the stories and experiences of existing growers. < ALL CASE STUDIES >