< CRV GENETICS Bringing ‘Better cows, better life’ to life Overview Taglines exist to position a business or brand in the eyes of the consumer. But it’s all to easy for the consumer not to put too much thought into what the tagline actually means to them. CRV’s ‘better cows, better life’ nicely sums up CRV’s core proposition, and draws the conclusion to how having improved herd genetics through CRV can impact on the lives of the farmer, staff and animal. We saw this as a great opportunity to dig deeper into what it means to farmers beyond the expected themes such as increased production. Everyone wants a better life, and farmers are no exception. The incredibly high campaign engagement was proof of this. < ALL CASE STUDIES >

< CORSON MAIZE | ‘COME ON OVER’ Come on over and grow with us. Overview A targeted testimonial campaign to convince maize growers not growing Corson Maize seed to ‘come on over' and grow with Corson Maize by sharing the stories and experiences of existing growers. < ALL CASE STUDIES >

< HAKU KINGFISH New Zealand's beautiful and sustainable kaimoana Overview The Haku Kingfish website, (previously known as Ruakaka Kingfish), was built to showcase the work being carried out at the Northland Marine Research Centre at Bream Bay. The purpose of the website is to tell the Haku Kingfish story, which has a focus on sustainability and food quality. The website has a darker design palette intended to reflect the waters and habitat of the Haku Kingfish. The key messaging conveys the appeal to consumers seeking high quality food with a low environmental footprint. The website also includes chef endorsements, restaurant listings and links to the major distributor’s website site, Lee Fish. < ALL CASE STUDIES >

< PINEHURST SCHOOL Preparing our kids to take their place in a global world. Overview As borders and boundaries diminish, opportunities for future leaders are growing. Schools that grasp the significance of this are set to produce these leaders. Pinehurst School is one such school. Its contemporary, open-minded and engaging approach to education, alongside a staggering array of subjects, form the first steps in a child’s educational journey. But academic achievement is one thing, having a sense of identity and belonging is another, with Pinehurst excelling at this to produce confident and secure young people. 'Which school for my child?' For most parents, this is a daunting decision. With school enrolments becoming an increasingly competitive business, educational institutions have had to adapt to an evermore corporate world. With this in mind, Pinehurst's inspiring story needed to be told - in a commercial, yet heartfelt way. < ALL CASE STUDIES >

< ALLIED MEDICAL BRAND TOOLBOX People helping people. Overview Allied Medical is a unique company. Not simply because of their dedication to import, distribute and sell some of the world's best mobility and rehabilitation technology but also due to their radically compassionate company culture. Founded on the same passion and empathy that motivates their core business objectives, Allied Medical's customer experience is driven by a genuine desire to add value to people's lives. Going to inspiring lengths to do this, we believe it's a story that needs to be told through an equally empathetic, caring tone. < ALL CASE STUDIES >

< TE PARI BRAND EVOLUTION Garage workshop to global exporter. Overview A family owned, iconic New Zealand business shows impressive organic growth and acquires other iconic NZ brands that risk weakening the parent brand. Te Pari is truly a classic New Zealand rural garage workshop to global exporter story and we are proud to have shared and contributed to almost every stage of their journey. Faced with an ageing brand and a complex brand hierarchy battle with acquired brands, we embarked on an exercise to bring all the brands in line with the parent brand. The depth and breadth of this project encompassed a complete overhaul from logo revision, model convention across all ranges and models, to product design detail. In a ‘tip of the hat’ to one of the world’s greatest brands Apple, we applied a simple product suite approach that is recognisable as distinctly Te Pari, making Te Pari one of the most successful brands in New Zealand agriculture today. Through our understanding of the Australian market we’ve helped them to grow their footprint there - as well as other markets globally including the US. < ALL CASE STUDIES >