< HAKU KINGFISH New Zealand's beautiful and sustainable kaimoana Overview The Haku Kingfish website, (previously known as Ruakaka Kingfish), was built to showcase the work being carried out at the Northland Marine Research Centre at Bream Bay. The purpose of the website is to tell the Haku Kingfish story, which has a focus on sustainability and food quality. The website has a darker design palette intended to reflect the waters and habitat of the Haku Kingfish. The key messaging conveys the appeal to consumers seeking high quality food with a low environmental footprint. The website also includes chef endorsements, restaurant listings and links to the major distributor’s website site, Lee Fish. < ALL CASE STUDIES >

< PINEHURST SCHOOL Preparing our kids to take their place in a global world. Overview As borders and boundaries diminish, opportunities for future leaders are growing. Schools that grasp the significance of this are set to produce these leaders. Pinehurst School is one such school. Its contemporary, open-minded and engaging approach to education, alongside a staggering array of subjects, form the first steps in a child’s educational journey. But academic achievement is one thing, having a sense of identity and belonging is another, with Pinehurst excelling at this to produce confident and secure young people. 'Which school for my child?' For most parents, this is a daunting decision. With school enrolments becoming an increasingly competitive business, educational institutions have had to adapt to an evermore corporate world. With this in mind, Pinehurst's inspiring story needed to be told - in a commercial, yet heartfelt way. < ALL CASE STUDIES >

< ALLIED MEDICAL BRAND TOOLBOX People helping people. Overview Allied Medical is a unique company. Not simply because of their dedication to import, distribute and sell some of the world's best mobility and rehabilitation technology but also due to their radically compassionate company culture. Founded on the same passion and empathy that motivates their core business objectives, Allied Medical's customer experience is driven by a genuine desire to add value to people's lives. Going to inspiring lengths to do this, we believe it's a story that needs to be told through an equally empathetic, caring tone. < ALL CASE STUDIES >

< TE PARI BRAND EVOLUTION Garage workshop to global exporter. Overview A family owned, iconic New Zealand business shows impressive organic growth and acquires other iconic NZ brands that risk weakening the parent brand. Te Pari is truly a classic New Zealand rural garage workshop to global exporter story and we are proud to have shared and contributed to almost every stage of their journey. Faced with an ageing brand and a complex brand hierarchy battle with acquired brands, we embarked on an exercise to bring all the brands in line with the parent brand. The depth and breadth of this project encompassed a complete overhaul from logo revision, model convention across all ranges and models, to product design detail. In a ‘tip of the hat’ to one of the world’s greatest brands Apple, we applied a simple product suite approach that is recognisable as distinctly Te Pari, making Te Pari one of the most successful brands in New Zealand agriculture today. Through our understanding of the Australian market we’ve helped them to grow their footprint there - as well as other markets globally including the US. < ALL CASE STUDIES >

< ASK LIBBY - FARM IQ A complete, contemporary campaign. Overview As marketers, it's our job to cut through false stereotypes using relatable, targeted campaigns. In agriculture, one such stereotype is of a middle-aged, male-dominated industry. And yet, the representation of young women vs. young men within agricultural graduates is now fairly even, with evermore smart, experienced and progressive women asserting themselves in the industry. This is what FarmIQ were out to prove. Placing an emphasis on modern technology, Farm IQ is a respected farm management software developer keen to overcome that perennial software engagement problem - ease of use. Cue Libby, their Dairying Business Development Manager, who also just so happens to be a young, talented woman running a farm with her partner. In other words, the perfect fit to show users via live webinars how they can best benefit from the software. And, more to the point, the face of an integrated web coaching campaign, designed to drive people to register and to watch. < ALL CASE STUDIES >

< NORTH CANTERBURY VET CLINICS Creatures and their owners, great and small. Overview Typically, a vet clinic is simply a place to treat sick and injured animals. North Canterbury Vets, a collection of region-wide vet centres, offer more - much more. Not willing to just be ‘the ambulance at the bottom of the cliff’, NCVs provide education, programmes and health advice for their customers both in town and country. But what's central to NCVs' service is careful attention to any emotional impact, striving to keep the human element in mind through a warm, sincere and professional offering. We wanted to ensure North Canterbury Vets properly expressed themselves and their offering through key selling messages and photography, capturing the essence of their brand. < ALL CASE STUDIES >