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< TE PARI BRAND EVOLUTION Garage workshop to global exporter. Overview A family owned, iconic New Zealand business shows impressive organic growth and acquires other iconic NZ brands that risk weakening the parent brand. Te Pari is truly a classic New Zealand rural garage workshop to global exporter story and we are proud to have shared and contributed to almost every stage of their journey. Faced with an ageing brand and a complex brand hierarchy battle with acquired brands, we embarked on an exercise to bring all the brands in line with the parent brand. The depth and breadth of this project encompassed a complete overhaul from logo revision, model convention across all ranges and models, to product design detail. In a ‘tip of the hat’ to one of the world’s greatest brands Apple, we applied a simple product suite approach that is recognisable as distinctly Te Pari, making Te Pari one of the most successful brands in New Zealand agriculture today. Through our understanding of the Australian market we’ve helped them to grow their footprint there - as well as other markets globally including the US. < ALL CASE STUDIES >

< ASK LIBBY - FARM IQ A complete, contemporary campaign. Overview As marketers, it's our job to cut through false stereotypes using relatable, targeted campaigns. In agriculture, one such stereotype is of a middle-aged, male-dominated industry. And yet, the representation of young women vs. young men within agricultural graduates is now fairly even, with evermore smart, experienced and progressive women asserting themselves in the industry. This is what FarmIQ were out to prove. Placing an emphasis on modern technology, Farm IQ is a respected farm management software developer keen to overcome that perennial software engagement problem - ease of use. Cue Libby, their Dairying Business Development Manager, who also just so happens to be a young, talented woman running a farm with her partner. In other words, the perfect fit to show users via live webinars how they can best benefit from the software. And, more to the point, the face of an integrated web coaching campaign, designed to drive people to register and to watch. < ALL CASE STUDIES >

< NORTH CANTERBURY VET CLINICS Creatures and their owners, great and small. Overview Typically, a vet clinic is simply a place to treat sick and injured animals. North Canterbury Vets, a collection of region-wide vet centres, offer more - much more. Not willing to just be ‘the ambulance at the bottom of the cliff’, NCVs provide education, programmes and health advice for their customers both in town and country. But what's central to NCVs' service is careful attention to any emotional impact, striving to keep the human element in mind through a warm, sincere and professional offering. We wanted to ensure North Canterbury Vets properly expressed themselves and their offering through key selling messages and photography, capturing the essence of their brand. < ALL CASE STUDIES >

< AGRICOM Technical products with a human story. Overview Farmers purchase seed. They plant the seed and it grows. Stock eat the fodder and convert it to energy, producing gains. Gains result in profit... if only it were so simple. Take into account climate, soil, feed and farm type, regional geographic variations, and individual farmer objectives and you have a complex equation relying on the knowledge, skill and passion of an expert. It is from this technical support alone that the seed can be turned into something of real value. Agricom’s not-so-secret weapon? The people behind the seed and the difference they bring. < ALL CASE STUDIES >

< CLAAS HARVEST CENTRE | JCB How good is a JCB SERIES III Telehandler? Overview When considering a utility machine for general yard work or moving feed most farmers will purchase another tractor. The JCB SERIES III Loadall is a telehandler that is fit-for-purpose. We dropped off a brand new JCB SERIES III to a farmer and contractor who were in the market for another machine and filmed them using the JCB to capture their reaction in an engaging, doco style video format. The campaign featured video, online and print. < ALL CASE STUDIES >

< TURF DAYS ​ Overview ​ < ALL CASE STUDIES >