A fantastic advertising campaign is one thing, but placing it where your target audience can engage with it easily is an art that is becoming increasingly more specialised.
Many companies don't meet their objectives, as they get slotted into group campaigns in the interest of a quick media fix, rather than a using a considered, individual approach.
At Diamond Media we work across the media spectrum – everything from digital, radio and TV to outdoor, social and print. Once we’ve assessed your objectives, we cherry-pick the appropriate media according to what will work best within your budget.
Because we specialise in the agribusiness sector, we know which media work and craft a targeted media plan that delivers solid results in the rural community. This is because engagement is our focus - we’re tracking it throughout a campaign, and will happily adjust media to get a more targeted and powerful response. We are constantly watching your campaign, reviewing farmer habits and tweaking to ensure precise placement of your marketing messages that will get results.
Our Media Options
Google Adwords:
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Useful for generating sales leads.
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Also great for testing offers before committing to a campaign.
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An excellent solution for a tight budget – with Google's pay-per-click Adwords, you can set a budget that allows you top placement on Google for your selected keywords or phrases.
Online Advertising:
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Can provide a very targeted audience for your brand.
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Useful to drive the success of a wider campaign or website leads.
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Audience understanding is key in choosing relevant placement, and we have extensive experience creating and placing online advertising.
Search Engine Optimisation (SEO):
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An essential for any website – and one of the simplest media fixes.
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Focusing on SEO will make your site more attractive to search engines, getting your business listed as a top result in searches.
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We have vast experience in web design and site optimisation to help you improve your visibility, through our partner companies The Sales App Centre and Hot Mustard Communications.
Search Engine Marketing (SEM):
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A valuable tool to improve internet search results for a low overall investment.
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Alongside improving SEO, search engine marketing is a valuable tool to stake your site at the top of the search list with the likes of Google.
Traffic Analysis:
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Get a detailed and real-time view of how your campaigns are performing with analytics.
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Allows you to make changes mid-campaign for better response.
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We use analytics continuously to measure and adjust performance for our clients’ sites and campaigns.
Production Services
Totally integrated digital & creative services all under one roof
As part of the Hot Mustard Group, Diamond Media also provides an in-house production service. Whether you need ads resized – a service often utilised by international clients who supply one ad for submission to multiple New Zealand publications – or alterations to other print or digital media, it's just another example of our commitment to making media easier, more efficient and more cost-effective for you.
